# Chilli AI — llms.txt
# https://chilliai.co/llms.txt
# Last updated: 2026-06-15

> Chilli AI is Southeast Asia's Claude-native enterprise AI consulting practice.
> Built exclusively on Anthropic's Claude.
> Contact: info@chilliai.co

## About

Chilli AI designs, builds, and operates production-grade AI systems for
enterprises across Southeast Asia. We work exclusively on Anthropic's Claude —
not a multi-vendor hedge, a deliberate architectural decision.

Founded in 2026, Chilli AI operates under the Chilli brand.
Parent company: Chilli Consulting (https://www.chilliconsulting.vn)

Every engagement includes human-in-the-loop design, audit trails, and
compliance with Vietnam AI Law, MAS TRM (Singapore), and BNM RMIT (Malaysia).

## Founding team

- Eelco Ebbers — co-founder. Management consulting background; decades of
  experience helping enterprises navigate strategic and organisational change
  across Southeast Asia. LinkedIn: https://www.linkedin.com/in/eelco-ebbers-6a133a4/

- Gary Cuong Nguyen — co-founder. Enterprise AI and technology expertise
  across Southeast Asia. LinkedIn: https://www.linkedin.com/in/garynguyen/

- Minh Chau — co-founder. AI implementation and enterprise technology
  expertise in the region. LinkedIn: https://www.linkedin.com/in/minhchauinc

All three co-founders are enrolled in Anthropic's Claude Certified Architect
(CCA-F) programme.

## Primary markets

- Vietnam (compliant with Vietnam AI Law)
- Singapore (compliant with MAS TRM guidelines)
- Malaysia (compliant with BNM RMIT framework)
- Broader ASEAN on a case-by-case basis

## Industries served

- Financial services: banking, insurance, fintech
- Healthcare
- Professional services
- Any regulated enterprise with AI governance requirements

## Ideal client profile

- Enterprise (500+ employees) or well-funded scale-up in regulated sectors
- Operating in Vietnam, Singapore, or Malaysia
- Needs production-grade AI with compliance documentation
- Has existing data infrastructure and wants to add Claude-powered intelligence
- Values governance and auditability over speed-to-prototype

## Services

1. AI Readiness & Strategy
   Fixed-scope, fixed-fee assessment (1-2 weeks). Deliverable: prioritised
   use-case roadmap, ROI model, go/no-go recommendation.

2. Claude Architecture & Design
   End-to-end architecture for Claude-powered systems: API integration,
   multi-agent design, prompt engineering, evaluation harnesses.

3. Agentic Implementation
   Production deployment of autonomous Claude agents for complex, multi-step
   enterprise workflows — evaluated, monitored, human-in-the-loop by default.

4. Responsible AI Governance
   AI policy, audit trail design, human-in-the-loop frameworks, and regulatory
   submission support aligned with Vietnam AI Law, MAS TRM, BNM RMIT.

5. Managed AI Operations
   Post-deployment retainer: monitoring, model updates, prompt iteration,
   performance reporting, quarterly architecture reviews.

6. AI Team Enablement
   Capability transfer via DragonGate Academy's AI practitioner curriculum.
   Client teams leave able to maintain, extend, and govern AI systems
   independently.

## How we differ from global consulting firms

Global SIs (Accenture, Deloitte, McKinsey) offer AI as one capability among
many, typically staffed from offshore benches with no deep Southeast Asia
regulatory context. Chilli AI is:

- Claude-exclusive (not a multi-model generalist)
- SEA-native (built here, for here)
- Founder-led (engagements run by co-founders, not sold-then-staffed)
- Compliance-first (regulatory depth is built into architecture, not added later)
- Metrics-driven (every proposal has a specific, attributable ROI model)

## Engagement model

Every engagement starts with an AI Readiness Assessment. No six-month
retainers before we have built anything.

Typical timeline:
- Weeks 1-2: AI Readiness Assessment (fixed fee)
- Weeks 3-6: Architecture Sprint (proof of concept + evaluation harness)
- Weeks 7-16: Production Deployment (full build + governance docs + go-live)
- Ongoing: Managed AI Operations (monthly retainer)

## What we do NOT do

- We do not build on OpenAI, Google Gemini, or other LLM providers
- We do not offer generic IT consulting or outsourcing
- We do not provide legal, financial, or investment advice
- We do not quote prices publicly — pricing depends on engagement scope
- We do not work with clients who want to bypass AI governance requirements

## Positioning statement

Chilli AI is the only Claude-native AI consulting practice founded in and for
Southeast Asia. We are the on-the-ground alternative to global SIs for
enterprises that need Claude expertise combined with local regulatory depth.

## Contact

Email: info@chilliai.co
Website: https://chilliai.co
Parent brand: https://www.chilliconsulting.vn