We design, build, and operate Claude-native AI systems for enterprises across Southeast Asia — agentic workflows, multi-channel assistants, and responsible AI governance, built for production from day one.
Every engagement is built exclusively on Anthropic’s Claude — not a multi-vendor hedge, a deliberate architectural decision.
For regulated industries in Southeast Asia, predictability matters more than benchmark scores. Claude’s Constitutional AI approach and audit-friendly response patterns make it the right foundation for systems that need to be explainable to regulators — and trusted by end users.
“Metrics or it didn’t happen. Every proposal carries an attributable ROI model. Every case study uses first-party data.”
Every engagement starts with a scoped assessment. No six-month retainers before we’ve built anything.
Entry engagement for every client: We scope the AI Readiness Assessment as a fixed-scope, fixed-fee starting point — so you get actionable intelligence before committing to a full build. Email us for a scoping proposal.
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Chilli AI is Southeast Asia’s Claude-native AI consulting practice. We design, build, and operate production-grade AI systems for enterprises across the region — including agentic workflows, multi-channel AI assistants, and responsible AI governance frameworks. Every system we build runs on Anthropic’s Claude.
We chose Claude for its reliability, interpretability, and alignment with enterprise requirements. For regulated industries in Southeast Asia, predictability matters more than raw benchmark scores. Claude’s Constitutional AI approach and audit-friendly response patterns make it the right foundation for systems that need to be explainable to regulators and trusted by end users.
Yes. Every engagement includes human-in-the-loop design, audit trail architecture, and documentation aligned with Vietnam AI Law, MAS (Singapore), and BNM (Malaysia) requirements. Compliance is built into our architecture from day one — not added as an afterthought.
Pricing depends on scope. We scope the AI Readiness Assessment as a fixed-scope, fixed-fee entry engagement — so you get actionable intelligence before committing to a full build. Contact us at info@chilliai.co to start a conversation.
We focus on regulated industries where AI governance and auditability are non-negotiable: financial services (banking, insurance, fintech), healthcare, and professional services. Our compliance-first architecture is particularly well suited to clients operating under Vietnam AI Law, MAS TRM (Singapore), and BNM RMIT (Malaysia).
Our primary markets are Vietnam, Singapore, and Malaysia — the three jurisdictions where we have deep regulatory expertise. We also work with regional enterprises headquartered elsewhere in Southeast Asia, and can support multi-country deployments across ASEAN.
Global SIs (Accenture, Deloitte, McKinsey) offer AI as one capability among many, typically delivered from offshore benches with no deep Southeast Asia regulatory context. Chilli AI is Claude-exclusive, SEA-native, and founder-led — your engagement is run by the people who built the practice, not staffed with junior consultants after the sale. Our depth comes from single-platform specialisation on Anthropic’s Claude.
The AI Readiness Assessment is a fixed-scope, fixed-fee engagement that runs 1–2 weeks. We map your current state (data, systems, team capability, governance maturity), identify the 3–5 highest-value AI use cases for your business, and build the business case with attributable ROI modelling. The deliverable is a prioritised roadmap and a go/no-go recommendation — actionable intelligence before you commit to a full build.
Chilli AI was co-founded by Eelco Ebbers, Gary Cuong Nguyen, and Minh Chau. Eelco brings a background in management consulting and has spent years helping enterprises navigate strategic and organisational change across Southeast Asia. Gary and Minh bring complementary expertise in AI implementation and enterprise technology in the region. All three are enrolled in Anthropic’s Claude Certified Architect (CCA-F) programme.
Our primary focus is enterprise clients with the compliance obligations, budget, and organisational complexity where Claude-native AI delivers the most value. We do occasionally work with well-funded scale-ups in regulated sectors. If you are unsure whether you fit, reach out — the AI Readiness Assessment is designed to be an accessible entry point for organisations at any stage of AI maturity.
We’re in client acquisition mode — early engagements get founder-level attention from day one.
Last updated: June 2026
Chilli AI operates under the Chilli brand across Southeast Asia. Contact: info@chilliai.co.
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